Summary Bus 508 Promotion and Pricing Strategies Evaluate the situation of the Southwest airlines organization

Bus 508 Promotion and Pricing Strategies Evaluate the situation of the Southwest airlines organization. Create a program outlining steps the organization might take to build better public relations. ANSWER:   The Southwest airlines have to create good public relation in order to survive in the market which can be done by various methods like promotion, pricing etc. Pubic relation is a way of communication with the customers which gives message about the company’s product or service. The organization should promote the airlines through various modes like media, television, word of mouth, internet, advertisement, hoarding etc. They should come out with various discounts schemes and should offer cheaper price to passenger for the tickets. For example, if a person is a regular traveler he should be offered discounts on a regular basis. They can also offer gifts or coupons to passenger