Class notes
Social Influence - A Level Psychology notes
- Course
- Institution
- Book
Social Influence Chapter - A-Level Psychology notes
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Discuss explanations of a nicotine addiction (16 marks)
-
AQA A-level psychology HUMANISTIC APPROACH NOTES
-
AQA Psychology Paper 1 Summary Grid
Seller
Follow
polinalobacheva
Reviews received
Content preview
Social InfluenceConformity types:
Internationalisation Publicly changing behaviour to fit in with the group while also agreeing with them privately
identification This occurs when someone conforms to the demands of a given social role in society ex. policeman
Compliance The individual temporarily changes their views depending on who they’re with
Explanations for conformity:
Informational The desire to be right, because we’re unsure, this leads to internalisation.
Social o ex. if someone was to go to a posh restaurant for the first time, they may be confronted with several
Influence forks and not know which one to use, so they might look to a nearby person to see what fork to use
first.
o Asch - which line is correct
Normative The desire to be liked, which leads to compliance, it’s a temporary behaviour. To gain approval and
social acceptance and avoid rejection.
Influence o Asch - to be liked by the group
Why do we conform?
- Helps interactions run smoothly
- In schools and prisons it allows to run a large majority of people by a minority group of staff, as long as the
people conform to their social roles
Evaluation:
- Difficulties in distinguishing between compliance and internalisation, because this is measured by how an
individual defines and measures public acceptance.
- Overlap between the effects of the two types of social influence; we often look to others for information, but
partly because we do not want to be different
- NSI may not be detected: Nolan et al 2008 investigated whether people detected the influence of social norms
on their energy conservation, people believed that the behaviour of neighbours had the least impact, yet results
show otherwise.
- Explanation of ISI: features of the task moderate the impact of majority influence, like objectivity isn’t certain
and therefore don’t prove anything.
+ Evidence support for NSI: Linkenbach and Perkins found that teens who were told their age peers didn’t smoke
were less likely to smoke themselves.
+ Schultz et al. found that when hotel guests are exposed to the normative message that 75% of the hotel guests
reuse their towels, each day towel use was reduced by 25%, hence this proves that the guests were trying to fit
in a certain group.
+ Evidence support for ISI: Witten Brink and Henley found that when participants were exposed to negative
information about African Americans, later reported more negative beliefs about a black person.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller polinalobacheva. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.08. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79223 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now