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Summary Assignment 1 BUS 430 QuikTrip Case Study.docx QuikTrip Case Study Strayer University BUS430: Operations Management QuikTrip is an excellent example of a company that perfectly utilizes the concept of operations management as a key to effective busin$7.49
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Summary Assignment 1 BUS 430 QuikTrip Case Study.docx QuikTrip Case Study Strayer University BUS430: Operations Management QuikTrip is an excellent example of a company that perfectly utilizes the concept of operations management as a key to effective busin
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Assignment 1 BUS 430 QuikTrip Case S QuikTrip Case Study Strayer University BUS430: Operations Management QuikTrip is an excellent example of a company that perfectly utilizes the concept of operations management as a key to effective business management.QuikTrips was founded in 1958 in Tulsa ...
assignment 1 bus 430 quiktrip case studydocx quiktrip case study strayer university bus430 operations management quiktrip is an excellent example of a company that perfectly utilizes the concep
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QuikTrip Case Study
QuikTrip Case Study
Strayer University
BUS430: Operations Management
, 2
QuikTrip Case Study
QuikTrip is an excellent example of a company that perfectly utilizes the concept of operations
management as a key to effective business management.QuikTrips was founded in 1958 in Tulsa
by Chester Cadieux and Burt Holmes. Initially set up to sell groceries, it was transformed into a
hybrid convenience store and gasoline pump station by the mid-’90s. By 1970 the founders
invested heavily in selling high-quality gas at lower prices. They began a new advertising
campaign that handed out coupons for free gas, free store items, and vouchers for some select
auto-repair services. This investment was highly instrumental in transforming them into a highly
competitive market. The company’s ownership was later succeeded by his son Chet in 2002.
Operations Strategy and competitive advantage
Competitive advantage: after observing that close to one-fifth of all meals consumed in the U.S
are eaten in the car, they surveyed their customers and discovered that they preferred eating fresh
food. This pushed them to start selling fresh food on the go in 2007 and made them a go-to stop
for customers to pick up fresh produce whenever they stopped by.
They also offered competitive pricing on store items and merchandise such as beer, grocery
items,etc. By selling those products as cheap as stores like Walmart, they could encourage
customers to continue to patronize their stores. They also focused on providing the best quality
of gasoline at their convenience stores.
Efficiency in Qt’s products includes the rapid supply of fresh food stores and the guarantee of
premium quality gas available at reduced prices at its numerous gas and merchandise stores
without sacrificingits quality. Most store locations arein high traffic areas, with well-
spacedsystems thateasily allow customers to see the products in the stores.
Besides this, they also provide adequate standard training to their employees, which places them
on a competitive level with other similar businesses. An example of such training is ‘grooming’,
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