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Summary The Plaza Home Health Services.docx.1.docx The Plaza Home Health Services Strayer University HSA 505 The Plaza Home Health Services Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services. Th$5.49
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Summary The Plaza Home Health Services.docx.1.docx The Plaza Home Health Services Strayer University HSA 505 The Plaza Home Health Services Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services. Th
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The Plaza Home Health S The Plaza Home Health Services Strayer University HSA 505 The Plaza Home Health Services Describe the current marketing communication, identity, and brand positioning at the Plaza Home Health Services. The Plaza Home Health Services is a health care entity located in ...
the plaza home health servicesdocx1docx the plaza home health services strayer university hsa 505 the plaza home health services describe the current marketing communication
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Running head: PLAZA HOME HEALTH SERVICES 1
The Plaza Home Health Services
Strayer University
HSA 505
, PLAZA HOME HEALTH SERVICES 2
The Plaza Home Health Services
Describe the current marketing communication, identity, and brand positioning at the
Plaza Home Health Services.
The Plaza Home Health Services is a health care entity located in Georgetown. It is
owned by Nancy Edwards, and Jennifer Moore. Their current market communication, identity,
and brand positioning is a follows. Market communication is the study and practice of
communicating promotional health information, such as in public health campaigns, health
education, and information between doctor and patient. The purpose of disseminating health
information is to influence personnel health choices by improving health literacy. Marketing
your health care practice provides an open line of communication to your patient audience by
building trust and piquing interest. Health care marketing allows you to increase your patient
connections and nurture those relationships to long-term loyal patients. Nancy and Jennifer are
celebrating their 1 year anniversary as health care entrepreneurs, and have decided to invest in
some much needed identity enhancements for their company. Specifically, the two are looking
to elevate their status and stature of the Plaza Home Health Services by upgrading its associated
brand image, bolstering corporate identity, and consumer recognition in an effort to position the
firm for continued success in the coming years. The two have committed to market
communication by being committed to deliver home health care service excellence, taking great
pain to exceed expectations of the patients, and eclipse the service level of the competitors. They
were also committed to the hiring of the most capable personnel in the market creating a
competitive advantage. Both were also committed to addressing policies to cover every facet of
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