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Summary Case Study Dunkin Donuts District Manager Plan.docx Case Study: Dunkin Donuts District Manager Plan Ashford University MGT330: Management for Organizations Introduction Dunkin Donuts is one of the largest restaurant chains in the United States $4.99
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Summary Case Study Dunkin Donuts District Manager Plan.docx Case Study: Dunkin Donuts District Manager Plan Ashford University MGT330: Management for Organizations Introduction Dunkin Donuts is one of the largest restaurant chains in the United States
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Case Study Dunkin Donuts District Manager P Case Study: Dunkin Donuts District Manager Plan Ashford University MGT330: Management for Organizations Introduction Dunkin Donuts is one of the largest restaurant chains in the United States and focuses on coffee and breakfast foods serving ov...
case study dunkin donuts district manager plandocx case study dunkin donuts district manager plan ashford university mgt330 management for organizations introduction dunkin donuts is one
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Case Study: Dunkin’ Donuts District Manager Plan
Ashford University
MGT330: Management for Organizations
, 2
Introduction
Dunkin’ Donuts is one of the largest restaurant chains in the United States and focuses on
coffee and breakfast foods serving over three million customers a day at over twelve thousand
locations nationwide(Dunkin' history, para. 1). Dunkin’ Donuts is not alone in their market with
significant competitors such as Starbucks, Krispy Kreme, Peet’s Coffee, and McDonald’s.
Remaining competitive requires focusing on providing a quality product at a reasonable cost
with impeccable customer service. As Dunkin’ Donuts district manager for five new
locations,these aspects must be considered, analyzed, and implemented. The opening of new
locations will necessitate attention to job design in establishing a team committed to upholding
Dunkin’ Donuts standards of quality service and establishing organizational designto ensure the
stability, growth, and success of these sites.
Dunkin’ Donuts Overview
Dunkin’ Donuts’ first coffee and donut shop opened in 1948 in Quincy, Massachusetts.
Founder Will Rosenburg’s goal was to “make and serve thefreshest, most delicious coffee and
donuts quickly and courteously in modern, well-merchandised stores” (Dunkin’ history, para. 1).
By 1965, Rosenburg had grown his coffee shop to over one hundred locations. With the
expansion of sites came the evolution of the product, and by the mid-1970s, Dunkin’ Donuts
began to serve a wide variety of breakfast foods. Currently, Dunkin’ Donuts has “more than
12,600 worldwide, with locations in 40 countries.The company serves approximately 2 billion
cups of hot and iced coffee every year, with standards for coffee excellence thatare among the
best in the industry” (Dunkin’ history, para. 5). The opening of these five new locations is part
of Dunkin’ Donuts’ long-term plan to expand to over eighteen thousand U.S locations.
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