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Summary BUS 330 Week 2 Assignment.docx Product Identification Paper BUS 330 Principles of Marketing Product Identification Company History I selected the Budweiser Company and their main brand is beer, but in the last few years they have started to branc$4.99
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Summary BUS 330 Week 2 Assignment.docx Product Identification Paper BUS 330 Principles of Marketing Product Identification Company History I selected the Budweiser Company and their main brand is beer, but in the last few years they have started to branc
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ASH
Institution
Ashford University
BUS 330 Week 2 A Product Identification Paper BUS 330 Principles of Marketing Product Identification Company History I selected the Budweiser Company and their main brand is beer, but in the last few years they have started to branch out to other alcoholic beverages. Budweiser is part of t...
bus 330 week 2 assignmentdocx product identification paper bus 330 principles of marketing product identification company history i selected the budweiser company and their main brand is bee
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Running head: PRODUCT IDENTIFICATION 1
Product Identification Paper
BUS 330 Principles of Marketing
, PRODUCT IDENTIFICATION 2
Product Identification
Company History
I selected the Budweiser Company and their main brand is beer, but in the last few years
they have started to branch out to other alcoholic beverages. Budweiser is part of the Anheuser-
Busch company which is under the international company AB InBev. Before Budweiser people
were drinking dark heavy ales, then in 1876 Budweiser was introduced by the Carl Conrad & Co.
in St Louis. Once Budweiser was introduced many Americans were than drinking the palatable
crisp lager, which was better on the hot summer days. Budweiser wanted to appeal to all the
tastes so by the 1900 they had 17 different products. Budweiser is available in more than 80
countries and available in cans, bottles, and on draft. (Budweiser, 2020)
Products and services
The most popular products from Budweiser is their original beer, the light beer, and
seltzers. The seltzers are one of their newest products introduced in 2020 which appeals to the
younger drinking age since it is different flavors like strawberry, mango, and some newer flavors
of pineapple, grapefruit, and cranberry. Another new product that was just released in July of
2020 was the new non-alcoholic beer with no sugar and fewer calories. Some of their services
that Budweiser is known for is the support they show the military and how they try to have as
much as possible produced in America and they stand by the American made saying. They get
almost 100% of their barley from U.S. farmers and try to hire locally for all production and
distribution.
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