Exam (elaborations)
Propeller brewing company market and competitor analysis
- Course
- Institution
Propeller brewing company market and competitor analysis
[Show more]
Seller
Follow
TOPNOTCH
Content preview
Propeller brewing company market and competitor analysisAuthor’s name:
Institution affiliation:
Course number:
Tutor’s name:
Due date:
, PROPELLER MARKET AND COMPETOTOR’S ANALYSIS 2
Propeller brewing company market and competitor analysis
The propeller brewing company is located at Halifax’s North End in Nova scotia. It
has been in existence for over 20 years. It is one of the leading craft breweries in the region.
The products of the company are distinct and have full-bodied tastes and aromas. They are
produced using time-honored methods. The company produces small-batch and handcrafted
beer. For the past decade, the propeller has emerged the best-selling craft beer in Atlantic
Canada owing to its commitment to quality. This excerpt focuses on the marketing and
competitor analysis of the propeller company.
In the past decade, the sales of craft beer have risen to account for 6 percent of the
Canadian market. With the increase in demand for the craft beer, the propeller company in
2013 constructed a second production facility on windmill road in Dartmouth to keep up with
the demand. This led to the opening up of Gottingen street location to new business ventures
and ideas. The retail store and taproom location have expanded Gottingen into a street level.
The availability of vacant space has triggered Propeller to lent out some of its brewing
capabilities to other companies including the Stillwell brewing company. According to
Propeller’s CEO, John Allen, the propeller does not consider Stillwell as a competitor but as
a colleague. Additionally, Stillwell adds up as propeller’s valued customer since it supplies
propeller’s beer for its bar at Barrington street and the other one at spring garden road called
seasonal beer garden. In 2015, the beer market in Canada experienced a drastic change. There
was stagnation in beer consumption due to the increasing consumer trend towards leading a
healthier lifestyle. This, however, didn’t affect the craft beer as it continued to have positive
growth with a double digit increase. The growth of propeller’s sales has been ignited by their
unique products of flavoured craft beer with natural ingredients. These types of beers were
prominent among the young generations especially the male age group ranging from 19-25
years.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TOPNOTCH. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $120.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75759 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now