hsa 305 week 1 quiz • question 1 4 out of 4 points what is market segmentation • question 2 4 out of 4 points in the ccdv create
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HSA 305 WEEK 1 QUIZ
Question 1
4 out of 4 points
What is market segmentation?
Selected
Answer: The process of distinguishing groups which make up a
market.
Correct Answer:
The process of distinguishing groups which make up a
market.
Question 2
4 out of 4 points
In the CCDV (create, communicate and deliver value) formulation,
communicating value is related to which element(s) of the marketing mix?
Correct Answer:
Promoting products and services.
Question 3
4 out of 4 points
Marketing research is a skill that uses secondary data, which comes from:
Selected
Answer: existing sources.
Correct Answer:
existing sources.
Question 4
4 out of 4 points
Value is the fundamental concept underlying modern marketing and must be
perceived as such by:
Selected Answer:
the customer.
Correct Answer:
the customer.
Question 5
, 4 out of 4 points
What does the marketing skill of distribution require?
Selected
Answer: The ability to choose places where products/services will be
readily available to customers.
Correct
Answer: The ability to choose places where products/services will be
readily available to customers.
Question 6
4 out of 4 points
What are the functions of a marketer on a product design team?
Selected
Answer: Supply data about customer preferences and perform product
testing.
Correct
Answer: Supply data about customer preferences and perform product
testing.
Question 7
4 out of 4 points
The best person to generate good news about the hospital and defend it against
bad news is the:
Selected
Answer: public relations person.
Correct Answer:
public relations person.
Question 8
4 out of 4 points
A person who presents medical information from the Internet to a physician is
an example of today’s:
Selected
Answer: consumer as producer.
Correct Answer:
consumer as producer.
Question 9
4 out of 4 points
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