Question 1
4 out of 4 points
What does the marketing skill of distribution require?
Answer
Selected
Answer:
The ability to choose places where products/services will
be readily available to customers.
Correct
Answer:
The ability to choose places where products/services will
be readily available to customers.
Question 2
4 out of 4 points
The purpose of the “modern marketer” begins with:
Answer
Selected
Answer:
the consumer.
Correct Answer:
the consumer.
Question 3
4 out of 4 points
What is market segmentation?
Answer
, Selected
Answer:
The process of distinguishing groups which make up a
market.
Correct
Answer:
The process of distinguishing groups which make up a
market.
Question 4
4 out of 4 points
What are the functions of a marketer on a product design team?
Answer
Selected
Answer:
Supply data about customer preferences and perform
product testing.
Correct
Answer:
Supply data about customer preferences and perform
product testing.
Question 5
4 out of 4 points
Marketing research is a skill that uses secondary data, which comes from:
Answer
Selected
Answer:
existing sources.
Correct Answer:
existing sources.
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