HSA 305 WEEK 5 QUIZ
Question 1
4 out of 4 points
Market demand for a product or service is:
Selected
Answer: a function of the total volume that would be bought by a defined
customer group under a certain set of conditions.
Correct
Answer: a function of the total volume that would be bought by a defined
customer group under a certain set of conditions.
Question 2
4 out of 4 points
What is the maximum number of sales that might be available to all the firms in
an industry during a specified period of time?
Selected Answer:
Total market potential.
Correct Answer:
Total market potential.
Question 3
4 out of 4 points
What is the art of anticipating what buyers are likely to do under a given set of
conditions?
Selected Answer:
Forecasting.
Correct Answer:
Forecasting.
Question 4
4 out of 4 points
What tool is used to organize, analyze, sort and distribute competitive
information?
Selected
Answer: Market intelligence software.
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