Question 1
4 out of 4 points
Physical goods, services, experiences, events, places, properties,
organizations, information and ideas are all examples of:
Answer
Selected
Answer:
products.
Correct Answer:
products.
Question 2
4 out of 4 points
Where to find surplus revenue or focus process improvements can be
discovered through:
Answer
Selected Answer:
product line analysis.
Correct Answer:
product line analysis.
Question 3
4 out of 4 points
, By measuring the results of marketing efforts to increase market share, an
organization can calculate:
Answer
Selected Answer:
return on investment.
Correct Answer:
return on investment.
Question 4
4 out of 4 points
Services are highly variable because:
Answer
Selected
Answer:
they depend on who provides them and when and where
they are provided.
Correct
Answer:
they depend on who provides them and when and where
they are provided.
Question 5
4 out of 4 points
Disadvantages of implementing a product augmentation strategy are that
each augmentation adds cost and:
Answer
Selected Answer:
becomes an expected benefit.
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