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Oefenvragen Marketing 2020 - 32 MC vragen - Uit alle 10 letures en 24 chapters - Met antwoorden en uitleg
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What is not one of the important tasks of marketing? (Lecture 1, Chapter 1)
a. Understanding markets and develop insight in these markets
b. Creating brands and brand value proposition
c. Managing customer experience
d. Selling, communicating and creating needs
What is not one of the important tasks of marketing? (Lecture 1, Chapter 1)
a. Understanding market...
D (This are NOT tasks of marketing)
What is the difference between primary and secondary data? (Chapter 9)
a. Primary data is the first you need and secondary you need afterwards
b. Primary data is the collected data and secondary the processed data
c. Primary data is collected because of you research purpose, secondary data is collected for other purposes
d. Primary data is collected as the fundament, secondary with all kinds of details
What is the difference between primary and secondary data? (Chapter 9)
a. Primary data is the first...
C (The rest is just not making sense)
The company ‘I SEGMENT’ offers products and services to a number of market segments and develops separate marketing strategies for each segment. What targeting strategy does it use? (lecture 2)
a. Undifferentiated marketing.
b. Differentiated marketing.
c. Multiple segment targeting
d. Customized marketing
The company ‘I SEGMENT’ offers products and services to a number of market segments and develops...
B
There is a new car on the market of BMW. This is one with a very beautiful design, A high quality and a very sustainable lifecycle… This are examples of:
a. Actual product
b. Core product
c. Augmented product
d. Quality product
There is a new car on the market of BMW. This is one with a very beautiful design, A high quality an...
A, B is that it is a car, C is some extra service, D doesn’t exist.
In lecture 10 different pitfalls are mentioned. Green peace is an example of… (Lecture 10)
a. A green product that doesn’t work
b. Green brother is watching you
c. Inconsistent consumer
d. Greening, when sustainability becomes a liability.
In lecture 10 different pitfalls are mentioned. Green peace is an example of… (Lecture 10)
a. A g...
B, this is about very critical people to sustainability, protect green washing.
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