Marketing

Universiteit Antwerpen (UA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Paul Baines, Sara Rosengren

5 documents

Paul Baines, Chris Fill, Paolo Antonetti, Sara Rosengren

3 documents

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Summary

Marketing: Summary (Chapter 1-18) + Practice Questions and MCQ | UAntwerp
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January 2026

2025/2026
Why buy this document? Complete: All 18 chapters are covered. Practice material: Includes “True or False” questions and MCQs from the chapters. Clear: Structured by learning objective (Objective-based) for efficient studying. Ideal for students of TEW, Business Engineering or Social and Economic Sciences at the UA. Are you looking for a complete and structured preparation for your Marketing exam? This 83-page document contains a complete summary of the Marketing course (as ...
sebastienbekkers
$19.17 More Info

Summary

Marketing Eva Heeremans Oxford sixth edition
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December 2025

2025/2026
Complete summary of the book Marketing sixth edition Oxford. First year financial engineering, applied economic sciences, ...
imaneelmassoudi
$23.14 More Info

Summary

Samenvatting Marketing - Marketing (1105TEWBDK)
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December 2025

2024/2025
This marketing summary contains a clear and structured overview of all the subject matter required for the exam. The content is based on the lessons and the handbook and covers, among other things: marketing mix (4Ps) market research consumer behavior segmentation, targeting and positioning etc. The summary is suitable for TEW students at the University of Antwerp and is ideal for studying for the exam.
lunasalim3
$19.18 More Info

Summary

Marketing — Bachelor 1 Marketing, Summary of Marketing Principles & Practice, Marketing Environment and Consumer Behavior — bachelor's degree — full course summary
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December 2025

2025/2026
This comprehensive summary covers the entire subject matter of Marketing bachelor 1, including marketing principles and practice, the marketing environment, consumer behavior, B2B marketing, service marketing, marketing strategy and marketing research. The document is ideal for preparing for exams and contains clear explanations of core concepts, models and definitions that often appear in multiple choice and theory questions. The summary follows the chapters of the course closely and is suitab...
kajsalofgren
$10.99 More Info

Summary

marketing chapter 4: Business-to-Business Marketing: Customers, Buying Behavior, and Relationship Management
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December 2025

2025/2026
This chapter covers the key concepts of B2B marketing, where businesses, governments, and non-profit organizations are the customers. It discusses the characteristics of business markets, including derived demand, inelastic demand, complex buying processes, and international dimensions. Key topics include Decision-Making Units (DMU), types of customers and goods, organizational buying behavior, outsourcing, buy phases, e-procurement, and strategic purchasing. It also addresses relationship manag...
dijckmansnorah
$9.19 More Info

Summary

All Working Sessions Marketing (2025) - Universiteit Antwerpen - TEW/HI
Available in bundle

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December 2025

2025/2026
Available in bundle
This document contains three comprehensive summaries of the Working Sessions within the Marketing course unit from the first TEW/HI bachelor. The three cases — Lego, Ace & Tate and Cowboy — are always developed in a clear and structured way, with a focus on key insights, analysis methods and relevant marketing concepts. All summaries were prepared during the 2025—2026 academic year and serve as supporting study material for TEW (Applied Economics) and HI (Business Engineering) students at ...
woutsoogen
$7.75 More Info

Package deal

Marketing Package Deal - Full Summary + All working sessions (2025) - TEW/HI
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December 2025
Deze package deal bevat zowel de volledige samenvatting van het opleidingsonderdeel Marketing, alsook de drie afzonderlijke samenvattingen van de bijhorende Working Sessions (Lego, Ace & Tate en Cowboy). Het materiaal is opgesteld tijdens het academiejaar 2025–2026 voor studenten TEW/HI aan de Universiteit Antwerpen ter voorbereiding op het examen.
woutsoogen
$16.18 More Info

Summary

Marketing Summary (2025) - University of Antwerp - TEW/HI ba1
Available in bundle

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December 2025

2025/2026
Available in bundle
This document is a comprehensive summary of the “Marketing” course from the first TEW/HI bachelor. The summary was prepared by Prof. Eva Heeremans during the 2025—2026 academic year. The summary includes all 18 chapters and provides a clear, structured overview of the entire subject matter. It is specifically designed for TEW (Applied Economic Sciences) and HI (Business Engineer) students at the University of Antwerp, and is intended as supporting study material for efficient exam preparat...
woutsoogen
$12.55 More Info

Summary

Chapter 3: Consumer buying behaviour
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November 2025

2025/2026
This document explores how and why consumers make purchasing decisions. It describes the psychological processes, fallacies, motivation, and social influences that determine buying behavior, and explains the purchasing process from need to loyalty. It also shows how companies use these insights to develop effective marketing and brand communication.
dijckmansnorah
$9.19 More Info

Summary

Marketing – Chapter 2: The Marketing Environment (Lecture Summary)
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November 2025

2025/2026
This document contains a complete and clearly structured summary of Chapter 2 about the marketing environment. It covers all influences and actors that influence marketing policy, including the internal, performance and external environment. In addition, the DESTEP factors, technological and environmental trends, political and legal influences, industry analysis and competition analysis are extensively explained. This summary provides a complete overview of all core concepts and is ideal for ex...
dijckmansnorah
$10.51 More Info