Grondslagen van de marketing
Saxion Hogeschool (Saxion)
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Summary Marketing Principles 2025 Complete.
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Principles of marketing
Summary: Principles of Marketing
Table of Contents
1 What is marketing? 4
1.1 Meaning of marketing 4
1.1.1 difference between sales and marketing 4
1.1.2 Definition of marketing 4
1.1.3 Marketing Mix 4
1.1.4 Target group selection and the exchange process 4
1.2 commercial economics or marketing? 5
1.2.1 Role of economic science 5
1.3 Marketing perspectives 5
1.3.1. Macro marketing 5
1.3.2 Mesomarketing 6
1.3.3 Micromarketing 6
1.4 Development of the marketi...
Summary
Summary Marketing Principles 2025 Complete.
Last document update:
ago
Principles of marketing Summary: Principles of Marketing Table of Contents 1 What is marketing? 4 1.1 Meaning of marketing 4 1.1.1 difference between sales and marketing 4 1.1.2 Definition of marketing 4 1.1.3 Marketing Mix 4 1.1.4 Target group selection and the exchange process 4 1.2 commercial economics or marketing? 5 1.2.1 Role of economic science 5 1.3 Marketing perspectives 5 1.3.1. Macro marketing 5 1.3.2 Mesomarketing 6 1.3.3 Micromarketing 6 1.4 Development of the marketi...
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