MNG3701

1.Strategy Planning/Formulation-The planning and thinking phase, where topmanagement:Decides on the organisation's strategic direction and its long-term objectives (usuallyfound in the vision and mission statement)Analyses the organisation's external (to identify opportunities and threats )andinternal environments(to identify best resources and capabilities and theorganisation's strength and weaknesses)Selects appropriate competitive strategies strategic choice such as focus,differen...