BYU COMMS 230

Brigham Young University

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BYU Comms 230 Test 1 questions with correct answers

BYU Comms 230 Test 1 questions with correct answers
Exam (elaborations) • 11 pages • 2023

Advertising CORRECT ANSWER paid, nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience Characteristics of a great ad CORRECT ANSWER -Strategy: It's critical. It's the central idea of the campaign. -Creative: it's central. It has to grab and bring you in. Make people stay invested. -Execution: Where you put it. How the strategy is executed. ( page 5). -Media: Placement is important. What is GREATNESS? CORRECT ANSWER Something mem...