COMMS 230

Brigham Young University

Here are the best resources to pass COMMS 230. Find COMMS 230 study guides, notes, assignments, and much more.

All 1 results

Sort by

COMMS 230 (TEST #1) questions with correct answers

COMMS 230 (TEST #1) questions with correct answers
Exam (elaborations) • 23 pages • 2023

What are the Characteristics of a Great Add? CORRECT ANSWER Strategy Creative Execution Media Strategy (Characteristics of Great Add) CORRECT ANSWER The strategy is the central idea of the campaign—it's your game plan. You must have a sound strategy that takes into consideration the marketing objectives, the target market, the creative concept, and the necessary media. Creative (Characteristics of Great Add) CORRECT ANSWER Creative is the key to great advertising. Great ads must be n...