MARKETING 572
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MARKETING 572 - Questions and Answers
- Exam (elaborations) • 6 pages • 2021
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MARKETING 572 - Questions and Answers 
 
UIZ FOR MKTG 572 
de Details - All Questions 
 1. Question : 
(TCO E) Gap maps are made from all of the following, except 
Student Answer: managerial expertise and judgments. 
 customer attribute ratings. 
 overall similarities. 
 results of focus groups. 
Instructor Explanation: Chapter 6 (p. 153) 
Points Received: 5 of 5 
Comments: 
 2. Question : 
(TCO C) Brainstorming, and the group creativity techniques it spawns, tends to rely heavily 
upon 
Student...
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