mkt250
University Of Advancing Technology
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Marketing Environments: Week 2 Lecture
- Class notes • 4 pages • 2024
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- $7.99
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These notes cover the week 2 lecture on Marketing Environments. The lecture notes include 1 page of notes for the following topics: 
 
Lecture 2.1: Brand Identity Process 
Lecture 2.2: Brand Identity Process 
Lecture 2.3: Anatomy of a Brief 
Lecture 2.4: Anatomy of a Brief
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Marketing Environments: Week 1 Lecture
- Class notes • 4 pages • 2024
-
- $7.99
- + learn more
These notes cover the week 1 lecture on Marketing Environments. The lecture notes include 1 page of notes for the following topics: 
 
Lecture 1.1: Brand and Branding 
Lecture 1.2: Language of Branding 
Lecture 1.3: The Branding Process 
Lecture 1.4: Brand Identity
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