innovation management and business (BUSINESS)

Allied Business School

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Samenvatting innovation management and business modeling

Samenvatting innovation management and business modeling
Exam (elaborations) • 35 pages • 2024

Chapter 1: Innovation Management and New Business Development 1.1 What Are Innovation Management and New Business Development? Innovation management concerns the management of innovation activities. New business development is relatively new, more upcoming field and approaches innovation more from a market perspective and has a strong focus on the creation of markets. Innovation covers the creation of new: - Products - Services - Markets - Business models Innovation Management = ‘The...