TESTBANK FOR MARKETING CHAPTERS 1 16 QUESTIONS AND ANSWERS
California State University - San Jose State University
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TESTBANK FOR MARKETING CHAPTERS 1-16 QUESTIONS AND ANSWERS
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Marketing: An Introduction, 12e (Armstrong/Kotler)
Chapter 1 Marketing: Creating and Capturing Customer Value
1) According to the five-step model of the marketing process, the first step in marketing is
.
A) capturing value from customers to create profits and customer equity
B) constructing an integrated marketing program that delivers superior value
C) building profitable relationships and creating customer delight
D) understanding the marketplace and customer needs and wants
E) de...
Exam (elaborations)
TESTBANK FOR MARKETING CHAPTERS 1-16 QUESTIONS AND ANSWERS
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Marketing: An Introduction, 12e (Armstrong/Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is . A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) de...
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