PRIN. OF INTERNATIONAL BUSINESS (MAR205)

MARKETING, 9TH CANADIAN EDITION, TEST BANK BY FREDERICK CRANE, ROGER A. KERIN, STEVEN W. HARTLEY, WILLIAM RUDELIUS Last document update:   ago

1. Wildplay Element Parks specifically targets each of the following segments except: A. corporate groups seeking team-building activities. B. school and youth groups looking for adventurous field trips. C. consumers looking to host unique birthday parties and other special events. D. cancer survivors. 2. Which of the following does not appear to be a consumer trend on which Wildplay Element Parks is capitalizing? A. customer desire for personal and memorable ex...

human resource management Last document update:   ago

1. is the process of evaluating human resource needs and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals. A. Staffing B. Performance evaluation and response C. Human resource management D. Job analysis 2. The ultimate resource of a firm is its: A. business plan. B. marketing mix. C. capital budget. D. employees. 3. One of the key functions of human resource management is: A. departmentalizing. B....

human resource management Last document update:   ago

1. is the process of evaluating human resource needs and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals. A. Staffing B. Performance evaluation and response C. Human resource management D. Job analysis 2. The ultimate resource of a firm is its: A. business plan. B. marketing mix. C. capital budget. D. employees. 3. One of the key functions of human resource management is: A. departmentalizing. B....