IAB (IAB)

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IAB Digital Media Sales Certification Test Prep With Qustions and Answers

IAB Digital Media Sales Certification Test Prep With Qustions and Answers
Exam (elaborations) • 10 pages • 2023

DSP - answerDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - answerSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - answerAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - answerA sales channel for pubs and aggreg...