MARKETING 572
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MARKETING 572 - Questions and Answers
- Exam (elaborations) • 6 pages • 2021
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MARKETING 572 - Questions and Answers
UIZ FOR MKTG 572
de Details - All Questions
1. Question :
(TCO E) Gap maps are made from all of the following, except
Student Answer: managerial expertise and judgments.
customer attribute ratings.
overall similarities.
results of focus groups.
Instructor Explanation: Chapter 6 (p. 153)
Points Received: 5 of 5
Comments:
2. Question :
(TCO C) Brainstorming, and the group creativity techniques it spawns, tends to rely heavily
upon
Student...
Exam (elaborations)
MARKETING 572 - Questions and Answers
Last document update:
ago
MARKETING 572 - Questions and Answers UIZ FOR MKTG 572 de Details - All Questions 1. Question : (TCO E) Gap maps are made from all of the following, except Student Answer: managerial expertise and judgments. customer attribute ratings. overall similarities. results of focus groups. Instructor Explanation: Chapter 6 (p. 153) Points Received: 5 of 5 Comments: 2. Question : (TCO C) Brainstorming, and the group creativity techniques it spawns, tends to rely heavily upon Student...
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