PSYC 2310
University of Georgia
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PSYC 2310 - Social Psychology Chapter 7 Notes. Persuasion
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PSYC 2310 - Social Psychology Chapter 7 Notes. Persuasion 
 
Social Psychology Chapter #7: Persuasion 
 
-	Persuasion: communication that is designed to influence a person’s attitudes and behavior 
-	These communications can be deliberate attempts to influence attitudes in general, such as through advertisements on TV, etc. and they can be less formal, such as the arguments you hear from a friend who wants you to vote for a particular provincial candidate 
 
How do we process persuasive messa...
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