BUS 235

BUS 235 INTRODUCTION TO MARKETING WEEK 2   BUS 235 INTRODUCTION TO MARKETING WEEK 2 Week 2 Discussion Question 1: Market Research Describe methods you would use toanalyze one of these three different markets: consumer, industrial or international markets. What challenges would you face toensure accurate data gathering in the market and what recommendations would you make toovercome those challenges? Respond toat least two of your classmates’ postings. ...

BUS 235 INTRODUCTION TO MARKETING WEEK 1 BUS 235 INTRODUCTION TO MARKETING WEEK 1 Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing criticsargue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers tospend money on goods and services the really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely r...