SBE 430 Week 6 Discussion Question 2 – Is E-Business Function Necessary Internet Marketing Plan With the inception of the digital era, customer satisfactio n has significantly become complex, prompting hoteliers to revise their corporate and marketing strategies. They are also forced to integrate technology to engage, acquire, service, and retain their customers across different digital channels and devices (Starkov, 2019). The contemporary hospitality industry is being reformed and characteri...

SBE 430 Week 6 Case Study: BPM Case Study week 6 Discussions Class, Why do you think that the growth of cloud storage services is important to the growth of mobile content delivery? 1. Why will OpenTable competitors have a difficult time competing against OpenTable? OpenTable has got the advantage by building there company quickly by networking and social media. 2. What characteristics of the restaurant market make it difficult for a national reservation system to work? The restaurant market is ...

Week 4: Case Study SBE 430 Saphyra Vital DeVry University CASE STUDY QUESTIONS 1. Pay a visit to your favorite portal and count the total ads on the opening page. Count how many of these ads are (a) immediately of interest and relevant to you, (b) sort of interesting or relevant but not now, and (c) not interesting or relevant. Do this 10 times and calculate the percentage of the three kinds of situations. Describe what you find and explain the results using this case. My favorite portal would b...

SBE-430 Week 3 Case Study: Sandvik Steel’s e-business As described in the article Sandvik use internet to keep connect with customers and suppliers and bring considerable cost savings. It regarded the relationship with the customer as the most important structure of its e-business strategy. It moved from serving the company to benefiting customers by IT. It saw the soft things such as attitudes, insights and getting people to understand and accept the company’s products and thoughts as its m...

Case-Study: E-Bay thrives in global market place Explain how eBay use different parts of their site to focus on a certain activities and how this has contributed to continued growth? The major different parts of their site to focus on certain activities are that eBay has comprised two major businesses, 1. The eBay Marketplaces: The mission for the core eBay business is to ‘create the world’s online marketplace’. For which eBay seeks to manage the functionality, safety, ease-of-use and ...