MANAGEMENT TLI 315

MANAGEMENT TLI 315 - Chapter 3. Questions and Answers 1. The group of people who lead the development of a new product act as "a company within a company." True False 2. Due to rapid market turbulence and the number of product varieties demanded by customers, many firms find that it is efficient to develop a single consistent product. True False 3. Platforms are not a possibility in service industries as they are for manufactured goods. True False 4. The value of an established bran...

MANAGEMENT TLI 315 - Chapter 4. Questions and Answers 1. Creativity can be measured. True False 2. According to the MBTI Creativity Index, creative people tend to be less intuitive and more introverted than other individuals. True False 3. Google's Gmail service was one innovative product that sprang from a freetime project. True False 4. Since creative people believe that group contributions are valuable, they are often quite impressed with group rewards. True False 5. Creative ab...