BUOL 631 (BUOL 631)

University Of The Cumberlands

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A FRAMEWORK FOR MARKETING MANAGEMENT, 6E (KOTLER):Chapter 1 Defining Marketing for the New Realities

A FRAMEWORK FOR MARKETING MANAGEMENT, 6E (KOTLER):Chapter 1 Defining Marketing for the New Realities
Exam (elaborations) • 34 pages • 2021

5) Car rental firms, hair dressers, and management consultants provide . A) goods B) experiences C) events D) services E) information Answer: D Diff: 1 LO: 1.2: What is the scope of marketing? AACSB: Analytical thinking; Application of knowledge 6) Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) . A) idea B) place C) luxury item D) event E) service Answer: D Diff: 2 LO: 1.2: What is the scope of marketing? AACSB: Appli...