COMM 320 (BUSINESS AU 571)
Phoenix University
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BUSINESS AU 571 Questions and Answers (100% Correct)Download For A Grade Boost
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Integrated brand promotion (IBP) can be defined as:
a. the collaboration of two or more brands within a single advertisement with the intent ofsharing costs. b. the
coordination of a number of promotional tools to create widespread brand exposure.
c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.
d. a unique concept seen mainly in local advertising campaigns.
ANSWER: B
. Which of the following is true of integrated brand p...
Exam (elaborations)
BUSINESS AU 571 Questions and Answers (100% Correct)Download For A Grade Boost
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Integrated brand promotion (IBP) can be defined as: a. the collaboration of two or more brands within a single advertisement with the intent ofsharing costs. b. the coordination of a number of promotional tools to create widespread brand exposure. c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms. d. a unique concept seen mainly in local advertising campaigns. ANSWER: B . Which of the following is true of integrated brand p...
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