MGT 6311 (DigitalMarketing)

MGT 6311 Midterm exam 2023 What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost...

MGT 6311 Midterm test Shift in marketing mix - correct answer Reach, effectiveness, and efficiency goal of marketing - correct answer to create a product/service that sells GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - correct answer Customer, competitors, collaborators, company, context Customer marketing model - correct answer Awareness

What aspects of a video can be optimized for VSEO? - correct answer title, thumbnail, meta tags Give some strategies for VSEO - correct answer upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - correct answer search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When sh...

MGT 6311 - Final Exam Youtube Stats - correct answer - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - correct answer - Explainers - Product Demos - How-Tos - Testimonials

MGT 6311: Digital Marketing - Midterm Exam Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives Tactic - correct answer A specific action or method that contributes to achieving a goal. Components of GOST strategy - correc...

MGT 6311: Digital Marketing - Midterm Exam Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives Tactic - correct answer A specific action or method that contributes to achieving a goal. Components of GOST strategy - correc...

MGT 6311 Final Exam What's the second largest search engine besides Google? YouTube The four most common video types are explainers how to videos product demos testimonials When was YouTube's first video aired? How many hours of video are watched on the platform monthly? What % of views come from mobile devices? What % of internet traffic come from it? Since the first video was aired on April 23rd of 2005, YouTube has grown to attract over one billion unique visitors each month.

MGT 6311 Final Exam What's the second largest search engine besides Google? YouTube The four most common video types are explainers how to videos product demos testimonials When was YouTube's first video aired? How many hours of video are watched on the platform monthly? What % of views come from mobile devices? What % of internet traffic come from it? Since the first video was aired on April 23rd of 2005, YouTube has grown to attract over one billion unique visitors each month....

MGT 6311 gatech Midterm Digital Marketing Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share - correct answer In strategic management and marketing, market share is the percentage or proportion of the total ...