Chapter 12: Motivation Across Cultures
Boston University School Of Management
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Chapter 12: Motivation Across Cultures - Comprehensive Chapter
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Chapter 12: Motivation Across Cultures 
 
Learning Objectives and Chapter Summary 
 
1.	DEFINE "motivation" and explain it as a psychological process. 
 
Two basic types of theories explain motivation: content and process. Content motivation theories have been given much more attention in international management research, because they provide the opportunity to create a composite picture for motivation of human resources in a particular country or region of the world. In addition, content th...

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