Test Bank for Services Marketing 6th Edition by Zeithaml
Harvard University
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Exam (elaborations) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)
- Exam (elaborations) • 860 pages • 2021
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Test Bank for Services Marketing 6th Edition by Zeithaml 
to Services 
Multiple Choice Questions 
1. In the simplest terms, _____ are deeds, processes, and performances. 
A. Attribut 
es 
B. Experienc 
es 
C. Service 
s 
D. Good 
s 
E. Benefit 
s 
2. The maintenance contract offered by Sears on its Kenmore refrigerators, 
dishwashers, and microwaves is an example of a(n) _______. 
A. Servic 
e 
B. Experienc 
e 
C. Attribu 
te 
D. Goo 
d 
E. Bene 
fit 
3. The core offerings of hospitals, hotels, ...
-
Exam (elaborations) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters)
- Exam (elaborations) • 860 pages • 2021
-
- $15.49
- + learn more
TEST BANK with Complete Questions and Solutions. To clarify, this is the TEST BANK, not the textbook. You get immediate access to download your test bank. You will receive a complete test bank; in other words, all chapters will be there. Test banks come in PDF format; therefore, you do not need specialized software to open them. 
Exam (elaborations) Test Bank for Services Marketing 6th Edition by Zeithaml (All Chapters) 
Chapter 01 
Introduction to Services 
Multiple Choice Questions 
1. In ...
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