Services Marketing Management: multiple choice questions with answers Chapter 1 18 Services Marketing Management

Multiple Choice Questions 1. (p. 4) In the simplest terms, _____ are deeds, processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit 3. (p. 4) When Heather goes to the local gym, she has a personal trainer who helps make sure she is using the equipment co...