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Test Bank for ISE Marketing by Roger A. Kerin & Steven W. Hartley - Elaborated and Complete
- Exam (elaborations) • 2303 pages • 2023
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- $17.99
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Test Bank for ISE Marketing by Roger A. Kerin & Steven W. Hartley - Elaborated and Complete 
 
ISBN-10 3 
ISBN-13 978-6 
 
Part 1: Initiating the Marketing Process 
Chapter 1: Creating Customer Relationships and Value through Marketing 
Chapter 2: Developing Successful Organizational and Marketing Strategies 
Appendix A: Building an Effective Marketing Plan 
Chapter 3: Scanning the Marketing Environment 
Chapter 4: Ethical and Social Responsibility for Sustainable Marketing 
 
Part 2...
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