Capella University FPX 5010MBA FPX5010__Assessme (MARKETING)

In building its brand awareness, Snackies is already backed by the largest retailer in the world, Walmart. However, it must also establish itself outside Walmart to just be known by “Snackies” alone. Social media is the main avenue for creating and establishing brands, especially subscription-box brands. Snackies intends on creating a community of followers among snackers to share their feel-good stories about snacks and their relationship with food, to become more than just another subscri...