BST 205

This document includes the different types of Customer Segmentation and explains their functions. Gives a basic understanding of how Marketers use these to their advantage.

This document is lengthy, but it includes everything you need to know about Pricing Strategies in the Marketing World. Has many diagrams and formulas to show how you would calculate prices.

This document explains the Consumer Markets and Buyer Behavior. Throughly explains topics like the Consumer Decision Making Process, Consumer Behavior Model, Characteristics of Consumer Behavior, and includes a diagram of Fishbein's Multi Attribute Model

This document includes information about what Product Development is, and then observes the many different strategies that Marketers use like the Blue Ocean Strategy, Red Ocean Strategy, and explains the stages of Life Cycle Strategies

Intro notes to Marketing. Explains what Marketing is, the process behind Marketing, Need vs Wants for consumers. Also include Diagrams and charts to visually explain the process as well as examples of companies in real life.