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BST 250

Drew University

Here are the best resources to pass BST 250. Find BST 250 study guides, notes, assignments, and much more.

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Customer Segment Targeting

  • Class notes

    Customer Segment Targeting

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    3
    May 2023
    2021/2022
  • This document includes information about all the different ways that Marketers will target consumers, as well as the different types of Marketing they choose.
  • sophgee
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Positioning

  • Class notes

    Positioning

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    4
    May 2023
    2021/2022
  • This document has topics that include the importance of positioning in the Marketing field. Encompasses most common strategies from other units, just ties those strategies and the idea of positioning together.
  • sophgee
    $8.49 More Info
Customer Acquisition (Promotion)

  • Class notes

    Customer Acquisition (Promotion)

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    8
    May 2023
    2021/2022
  • Discusses the ways that a company would handle Customer Acquisition from a Marketing point of view. Discusses present trends and takes examples from the past that helped shape the process today.
  • sophgee
    $8.49 More Info
Market Research

  • Class notes

    Market Research

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    8
    May 2023
    2021/2022
  • This document is lengthy, but it provides you with a good amount of information on how Market Research works and is conducted.
  • sophgee
    $8.49 More Info
Introduction to Place

  • Class notes

    Introduction to Place

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    6
    May 2023
    2021/2022
  • This document includes information about how Place is important in Marketing. Discusses the different types of Retail Strategies, Supply Partners, Functions, and Channels.
  • sophgee
    $8.49 More Info
Brand, Branding, and Brand Equity

  • Class notes

    Brand, Branding, and Brand Equity

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    6
    May 2023
    2021/2022
  • This document includes everything you need to know about Branding. Includes topics like how to Identify a Brand, Strategies, Values, Interbrand's Formula and diagrams further explaining topics.
  • sophgee
    $8.49 More Info
Marketing Services

  • Class notes

    Marketing Services

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    9
    May 2023
    2021/2022
  • This document is lengthy, but there is a bunch of information on this topic. There are also a lot of diagrams to better explain the do's and don'ts of Marketing Service, as well at a reminder about the 7 P's of Marketing and their explanations.
  • sophgee
    $8.49 More Info
Creating Competitive Advantage

  • Class notes

    Creating Competitive Advantage

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    7
    May 2023
    2021/2022
  • This document is lengthy, but includes a lot of information about Creating Competitive Advantage. Discusses the steps of Competitor Analysis, Assessing Competitors and has diagrams and visual explanations of Positional Strategies, Market Structure.
  • sophgee
    $8.49 More Info
Marketing Loyalty notes

  • Class notes

    Marketing Loyalty notes

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    4
    May 2023
    2021/2022
  • Discusses the economics of loyalty, customer satisfaction, and the importance of word of mouth, ASCI, and the relationship of loyalty and growth
  • sophgee
    $8.49 More Info
Ethics of Marketing

  • Class notes

    Ethics of Marketing

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    2
    May 2023
    2021/2022
  • These notes describe the main Ethics of Marketing. Includes examples of companies violating/following ethics of marketing, impact on consumers and advertising laws.
  • sophgee
    $8.49 More Info
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