MARKETING 202
123 University
All 1 results
Sort by
-
MKT202_StudyGuide
- Other • 196 pages • 2021
-
- $25.99
- + learn more
Chapter 1: Defining Marketing 
 
 
 
 
 
1.1	The Importance of Marketing 
Today’s competitive business environment often challenges firms to prosper financially or even just to survive. Marketing plays a key role in addressing these challenges. Finance, operations, accounting, and other business functions won’t really matter without sufficient demand for products and services so the firm can make a profit. Marketing’s broader importance extends to society as a whole. Marketing helps introd...
And that's how you make extra money
Did you know that on average a seller on Stuvia earns $82 per month selling study resources? Hmm, hint, hint. Discover all about earning on Stuvia