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BUS 475 SAMPLE QUIZ
- Exam (elaborations) • 38 pages • 2021
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1) All of the following are accurate descriptions of modern marketing today, except 
which one? 
A) Marketing is creation of value for customers. 
B) Marketing is customer satisfaction at a profit. 
C) Selling and advertising are synonymous with marketing. 
D) Marketing involves building and managing profitable customer relationships. 
E) None of the above statements is true. 
2) _____ is defined as a social and managerial process by which individuals and 
organizations obtain what they need and...
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