MAR 1011 (MAR 1011)

Final Exam Student name: Cristina Ayala # MAR- 1011 Principles of Marketing 1.Explain what a marketing channel is and why intermediaries are needed A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Intermediaries, make possible the flow of products from producers to buyers by performing 3 basic functions. The transactional function involves buying, selling and risk t...

MAR- 1011 Principles of Marketing Final Exam 1.Explain what a marketing channel is and why intermediaries are needed A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Intermediaries, make possible the flow of products from producers to buyers by performing 3 basic functions. The transactional function involves buying, selling and risk taking because intermediaries st...

MAR- 1011 Principles of Marketing Final Exam. Complete Solution Final Exam Student name: MAR- 1011 Principles of Marketing 1. Explain what a marketing channel is and why intermediaries are needed A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Intermediaries, make possible the flow of products from producers to buyers by performin...

Mid-Term Exam Student name: MAR- 1011 Principles of Marketing 1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? The company 3M produces products like post-it notes, scotch tape, etc. They provide these products regardless of marketplace demands. Firms that follow a production orientation can be successful in following such...

Final Exam Student name: MAR- 1011 Principles of Marketing 1. Explain what a marketing channel is and why intermediaries are needed A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Intermediaries, make possible the flow of products from producers to buyers by performing 3 basic functions. The transactional function involves buying, se...

MAR 1011- Principles of Marketing Final Exam. Questions and Answers. Complete Solution. 1. Explain what a marketing channel is and why intermediaries are needed A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Intermediaries, make possible the flow of products from producers to buyers by performing 3 basic functions. The transactional function involves buying, sell...

1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 3. Explain why it is important to write a marketing plan. 4. After graduation, you decide to take a position as the...