BA 2663
State University Of New York - Binghamton
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9781285425436_Solutions_ch11/Electronic Commerce, 11th Edition 9781285425436 Chapter 11 Solutions
- Exam (elaborations) • 10 pages • 2022
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Review Questions 
1. In about 100 words, discuss issues that arise when processing small payments 
(under $10) for online transactions. Be sure to include a discussion of possible 
solutions to any problems you identify. 
Answer: Mobile telephone carriers are currently the most widely used small payments 
services. Buyers make their purchases using their mobile phones and the charges 
appear on the buyers’ monthly mobile phone bill. The use of this micropayment 
system has been held back by th...
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9781285425436_Solutions_ch09/Electronic Commerce, 11th Edition 9781285425436 Chapter 9 Solutions
- Exam (elaborations) • 11 pages • 2022
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Review Questions 
1. Write a paragraph in which you outline the differences between “shared 
hosting” and “dedicated hosting.” 
Answer: Shared hosting means that the client’s Web site is on a server that hosts other 
Web sites simultaneously and is operated by the service provider at its location. With 
dedicated hosting, the service provider makes a Web server available to the client, but 
the client does not share the server with other clients of the service provider. In both 
shared...
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9781285425436_Solutions_ch04/Electronic Commerce, 11th Edition 9781285425436 Chapter 4 Solutions
- Exam (elaborations) • 11 pages • 2022
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Review Questions 
1. Briefly define the term marketing mix and distinguish it from the term 
marketing strategy. 
Answer: Most companies use the term marketing mix to describe the combination of 
elements that they use to achieve their goals for selling and promoting their products 
and services. When a company decides which elements it will use, it calls that 
particular marketing mix its marketing strategy. 
2. In one or two paragraphs, explain how the Internet helps marketers deal 
with the i...
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BA 2663 CH 7 Quiz. Questions & Answers
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1 Any business that uses the Web becomes an international 
business instantly. 
 True (True Answer ) 
 False 
2 Businesses that operate on the Web must comply with the 
same laws and regulations that govern the operations of all 
businesses. 
 True (True Answer ) 
 False 
3 In the physical world, geographic boundaries rarely coincide 
with legal and cultural boundaries. 
 True 
 False (True Answer ) 
4 Physical boundaries are a convenient and effective way to 
announce the endi...
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BA 2663 CH 4 Questions & Answers
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he promotion element of the marketing mix includes any means 
of spreading the word about the product. 
 True (True Answer ) 
 False 
2 In the context of the four Ps of marketing, the issue of place is the 
need to have products or 
services 
available in many different locations. 
 True (True Answer ) 
 False 
3 The price element of the marketing mix is a company's cost of 
producing a product. 
 True 
 False (True Answer ) 
4 Media selection can be critical for an online-onl...
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BA 2663 ch 5 Questions & Answers
- Exam (elaborations) • 18 pages • 2022
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1 An important characteristic of purchasing, logistics, and support 
activities is flexibility. 
 True (True Answer ) 
 False 
2 A purchasing or logistics strategy that works this year may 
not work next year. 
 True (True Answer ) 
 False 
3 The network purchasing model has one hierarchically structured 
firm negotiating purchase terms with several similarly structured 
supplier firms, playing each supplier against the others. 
 True 
 False (True Answer ) 
4 Large companies u...
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INTEGRATIVE CASE STUDY NOMURA’S INTEGRATION OF LEHMAN BROTHERS’ ASSETS IN ASIA AND EUROPE
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INTEGRATIVE CASE STUDY 
NOMURA’S INTEGRATION OF LEHMAN BROTHERS’ ASSETS IN ASIA AND EUROPE 
OVERVIEW 
In September 2008, Lehman Brothers went bankrupt. Lehman’s assets in Asia and Europe were purchased 
by Nomura for the bargain price of $200 million. Founded in 1925, Nomura is the oldest and largest 
securities brokerage and investment banking firm in Japan. Although Nomura had operated in 30 
countries prior to the Lehman deal in 2008, it had always been known as a significant but still ...
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