WGU C212

WGU C212 KLM1 Task 1: Marketing with complete solution- Western Governors University Table of Contents New Products and Services 3 Three methods to determine there is a need and a global market 3 Competitive Advantage 4 Risks in Product Launch… 5 Customer Relationship Management (CRM)… 6 CRM Practices 6 Distribution Channels 6 Key Considerations 7 Supply Chain… 7 Pricing Strategy… 8 Costs 8 Consumer Acceptance 8 Competitor Prices 9 Promotional Strategy… 9 Media Chan...

Stakeholders - -Constituents who have a "stake," or claim, in some aspect of a company's products, operations, markets, industry, and outcomes target market - -A specific group of customers on whom an organization focuses its marketing efforts relationship marketing - -Establishing long-term, mutually satisfying buyer-seller relationships marketing environment - -The competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer...