WGU D077 (WGUD077)

Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns - experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past - routine problem-solving Identify the SWOT in this situation: New government policies will help the company in the future - external opportunity Personal Selling is the personal aspect of the Promotion "P" in the ...

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Nondisclosure What is the main ...

WGU D077 A/B testing A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation Style of handling conflict focused on empathy over self-interest Adaptive selling Using social styles to customize a sales approach to the specific customer administered vertical marketing system Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence advertising Paid ...

Quantitative Data - * Numerical data Qualitative Data - * Descriptive data Primary Market Research - * First hand data direct from source -- Interviews -- Questionnaires -- Surveys -- Mystery shopping -- Product Tests -- Focus groups Secondary Market Research - * Data collected from other sources -- Sales reports -- Trade associations -- Census data -- Websites -- Previous market research -- Competitive Intelligence Research Ethics - * Privacy * ...

What is the main function of marketing? Decreasing expenditures Improving partner relationships Bringing value to customers Increasing productivity - Bringing value to customers Correct! The main function of marketing is to determine what customers value, want, or need, and then to position a product that meets that value. Which set of connections is created by marketers to generate value? Between customers and suppliers Between companies and media Between com...

Product Concept - * Understanding product dynamics to: -- Showcase the best qualities -- Maximum product features Sales Concept - * Seller's need to convert their product into cash Production Concept - * Consumers will favor products that are available and highly affordable * Organization should focus on improving production and distribution efficiency Marketing Concept - * Firms should analyze customer needs * Make decisions to satisfy those needs, better than the...

WGU D077 TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Nondisclosure ...

Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - answerA customer goes to a pet store and discusses the best type of turtle food with the sales person Business...