BUSI330
Liberty University
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BUSI 330 quiz 1 Liberty University
- Exam (elaborations) • 392 pages • 2021
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Question 1 The United Way of Greater Toronto (UWGT), like many charities, was
sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to
use that information to its greatest advantage. UWGT could blanket past donors
with generic mailings, but it could not offer donors information that would
convince them to donate to UWGT over other charities. Which of the following
tools would be most useful for the nonprofit organization to use?
Exam (elaborations)
BUSI 330 quiz 1 Liberty University
Last document update:
ago
Question 1 The United Way of Greater Toronto (UWGT), like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?
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