BUS 475
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BUS 475 SAMPLE QUIZ
- Exam (elaborations) • 38 pages • 2021
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1) All of the following are accurate descriptions of modern marketing today, except
which one?
A) Marketing is creation of value for customers.
B) Marketing is customer satisfaction at a profit.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves building and managing profitable customer relationships.
E) None of the above statements is true.
2) _____ is defined as a social and managerial process by which individuals and
organizations obtain what they need and...
Exam (elaborations)
BUS 475 SAMPLE QUIZ
Last document update:
ago
1) All of the following are accurate descriptions of modern marketing today, except which one? A) Marketing is creation of value for customers. B) Marketing is customer satisfaction at a profit. C) Selling and advertising are synonymous with marketing. D) Marketing involves building and managing profitable customer relationships. E) None of the above statements is true. 2) _____ is defined as a social and managerial process by which individuals and organizations obtain what they need and...
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