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MK 380 Final Exam | Verified with 100% Correct Answers At its essence, marketing is _______ understanding customers in order to drive business What is the first step in the strategic planning process Define the Vision Gatorade, an industry-leading sports drink, built market dominance by integrating _______ throughout the product's life cycle. the marketing mix Trey works in the marketing department of a Midwestern power company. He is writing an article in the company newsletter to update ...

MK 380 Exam 1 questions and answers well illustrated. Definition of marketing - correct answers.Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Facets of Marketing - correct udes and behaviors Conditions for an exchange - correct answers.At least two parties must be involved Something of value must be present Parties are capable of communi...