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MNGT 4800 Exam Questions with Correct Answers 100% Pass What Is Competitive Advantage? - Answers Superior performance relative to competitors Examples: Google, Pfizer's Lipitor What Is Strategy? - Answers Goal-directed actions to gain and sustain competitive advantage - look for win win situations - Requires trade-offs for strategic positioning - JCPenney vs. Neiman Marcus What Is Strategy? Definition - Answers Strategy is the quest to gain and sustain competitive advantage. Strate...

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MNGT 4800 EXAM 1 Questions With Correct Answers 100% Verified. Value creation definition - Answerthe justification of a company to provide a unique set of solutions (products or services) to a defined group of customer segment(s) Purpose of value creation - Answer-gives an intended message to customer that the firm wants to make a connection with them -main purpose for you to exist -strategy is to identify why these customers you've targeted are willing to switch providers to take a l...