- Study guides, Class notes & Summaries

A good reason for creating an opening for discussion is to: • Break down the customer's sales resistance • Convince the customer how much you know about the product • Get to know what the customer wants - Answer ️️-Get to know what the customer wants Which of the following are appropriate reasons for following up with a customer? • You are curious whether a gift your customer purchased was well received • You finally located an item the customer asked for a while back ...

Keeping records about customer preferences: • Can help you provide more personalized service to returning customers • Will make customers suspicious of your ability to remember details • Requires an expensive computer system - Answer️️- • Can help you provide more personalized service to returning customers Referring a customer to a competitor will likely result in: • The customer seeking you out for future needs • The customer never returning to your store • A los...

Retailing is comprised of all of the business activities that add value to the products and services customers buy. This includes: 1) merchandise assortment 2) packaging 3) customer service 4) All of the above - Answer ️️-All of the above List the elements of the distribution channel in the correct order: Men Want Real Chics - Answer ️️-Manufacturer, Wholesaler, Retailer, and Customer Ashley Furniture is an example of what type of retailer? - Answer ️️-Specialty Store

A good reason for creating an opening for discussion is to: • Break down the customer's sales resistance • Convince the customer how much you know about the product • Get to know what the customer wants - Answer ️️-Get to know what the customer wants Which of the following are appropriate reasons for following up with a customer? • You are curious whether a gift your customer purchased was well received • You finally located an item the customer asked for a while back ...

Creating customer loyalty is rewarding for: • The store • The sales associate • The customer • All of the above - Answer ️️-All of the above If the customer isn't shopping alone, you can include the rest of the party by: • Showing some kind of service to others in the party, such as offering a chair, a cup of coffee, and so on • Suggesting that the customer might want to make this shopping decision when he is alone and can concentrate • Telling any children to behav...

A good reason for creating an opening for discussion is to: • Break down the customer's sales resistance • Convince the customer how much you know about the product • Get to know what the customer wants - Answer ️️-Get to know what the customer wants Which of the following are appropriate reasons for following up with a customer? • You are curious whether a gift your customer purchased was well received • You finally located an item the customer asked for a while back ...

brick-and-mortar - Answer ️️-the presence of a physical storefront and face-toface customer experiences closeout stores - Answer ️️-off-price stores that offer an assortment of brandname merchandise at a significant discount off the manufacturer's price commercial cue - Answer ️️-advertising message that impacts purchase decisions

which of the filling is a term for physical goods that are bought and sold? a. sales b. products c. pricing d. services - Answer ️️-b. products which of the following is a standard term that describes the audience of retail stores - that is, the people who will buy things from the stores? a. manufacturers b. wholesalers c. buyers d. customers - Answer ️️-d. customers

Off price retailers - Answer ️️-Offer brand name merchandise at a discount (typically excess inventory, closeouts, and irregular items) Close out stores - Answer ️️-Offer brand name merchandise at significantly lower price than manufacturer outlet stores - Answer ️️-Off price store; owned by the manufacturer