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Test Bank for Marketing Strategy & Management, 1st Edition by Phillips (All Chapters included)
- Exam (elaborations) • 124 pages • 2025
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Complete Test Bank for Marketing Strategy & Management, 1st Edition by Diane M. Phillips ; ISBN13: 9781529778557...(Full Chapters included and organized in reverse order from Chapter 13 to 1)...1.Setting the stage: The purpose and promise of marketing 2.Marketing planning: Good strategy doesn’t just happen 3.Reason-based strategic decision-making 4.The most important person: Prioritizing the consumer experience 5.Leadership: Who is steering the ship? 6.Establishing & strengthening a strat...
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